what happened to viathon bikes

The bikes are clean and simple, classy but without any fanfare. Bikes cost more than motos, makes no sense at all. Viathon R.1 Red eTap AXS review: Great performance, but with Walmart Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item The brand is starting with three models . The tire clearances are a bit on the restrictive side as well. Viathon: Walmart's $6,000 Mountain Bike Put to Test February edition of BikeBiz magazine now available, Pros perspective: Olly Wilkins on DMRs new ODub Bars, MTB clothing brand Dharco aims to expand in Europe, The top five jobs in the bike trade this week 3rd March, German custom bike brand Velo De Ville to launch in UK at The Cycle Show 2023, Ribble Cycles launches new collective of riders, Squire releases its first range of wearable cycle locks, SRAM releases new Force AXS groupset, developed for WorldTour pros. They said it's, basically, a pure XC race bike. We highly recommend retaining the original shipping box & protective packaging for future use. the forks face the right way. And the bikes look good! In 2017, Bonobos was sold to, you guessed it, Walmart.Walmart wanted Bonobos because it was a favourite of high-income urban millennials. The brand is starting with three models: the R1 road bike, the G1 gravel bike, and the M1 hardtail mountain bike. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Press question mark to learn the rest of the keyboard shortcuts No mention of gearing. According to Spinhirne-Martin, Walmart is not currently planning store-based service departments. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Hi all Thanks for the reviews and updates. http://www.walmart.com/cp/viathon-bikes/8471299? Doesn't seem like anyone is really sold on Viathon though. But like you say: prices and perceptions of value vary. Posted Oct 2, 2019, We dentists don't shop at Walmart. Probably trying to compete with REI. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. ''', And indeed they were. I built the brand without them knowing about it at all, reveals Spinhirne-Martin. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. Viathon M.1 GX Eagle Mountain Bike Review | Super light weight hardtail All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. Every single mountain bike I owned is used, unlike a motorcycle they should not depreciate as much (mileage) because there are few moving parts..I currently ride an RM Altitude MSRP $6k + tax however I bought it used and paid less then the cheapest Viathon bike!!! we must also look at what it costs to produce in numbers. Viathon calls the full carbon frame optimized for light weight & efficient pedaling, claiming a frame weight of 870g a size 54 with all hardware. The M.1 is the first mountain bike from Viathon, and from the sound of things, it won't be the last. Someone posted an Outside magazine article above that details it. bicycles Which Company Makes Walmarts Bikes - BikeHike Walmart takes their terrible gun selection out then adds this ballbuster. Bike MSRP vs. what people actually pay is a whole nother conversation. The impetus for the brand was therefore personal, not corporate. Compare that to a top end World Cup dh bike at around 10-15k. The GX spec would be tempting if the geometry and looks weren't reminiscent of my 2009 Stumpy hardtail. Your email address will not be published. All Viathon bikes come with a 2-year warranty. 'Box-store bike' takes on a whole new meaning as Walmart launches Viathonn, a private high-end cycling brand. Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. How long do Walmart bikes last? Viathon bikes. Or is the front-end harshness that pronounced? Its name is Viathon. I'm cheering for you walmart!!! A First Look at Viathon, Walmart's new Mountain Bike How is the Walmart frame wroth 4x an ebay frame? They were puzzled by it, because the market for a pure XC race bike is pretty small compared to more general modern geometry hardtails that are built for "fun.". The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. RZC Investments, founded by Tom and Steuart Walton, grandsons of Walmart founder Sam Walton, owns Rapha and part-owns Allied Cycle Works, a high-end bike manufacturer based in Little Rock, Arkansas. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE Whether as an agile bike for everyday rides, a robust partner for city and countryside or as sports equipment for touring and off-road action, the MTB guarantees lots of riding fun. What is this, a bicycle for ants?? For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. It can take 650b wheels with up to 2.1-inch tires, or 700c wheels with up to 51mm tires. A few things are apparent with Viathon. its true, For everyone else. Cue the cheap-crap jokes. I've bought many clothing items from them, trekking boots etc and I was perfectly happy with the price/quality ratio. OBED Bikes | Gravel Viathon Is Walmart's New High-End Bike Brand - Outside Online Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. My surfing friends friends and others who are "action sports oriented" are super hesitant to bike at first due to the cost of entry, fear of injury, etc. Hyper Bicycle 26" Men's Havoc Mountain Bike, Black 417 Pickup +2 options $248.00 Kent 26 In. Bayside Women's Cruiser Bike, Rose Gold 1385 Pickup 2-day shipping Best seller $648.00 Hyper Bicycles Electric Bicycle Pedal Assist Mountain, 26 In. The Club will ride Viathon's newly released carbon G.1 gravel bike and send a group of five Elite riders to key events like the Belgian Waffle Ride and Dirty Kanza, two of the most challenging gravel races in the world. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. here is a whole range of styles with bikes for children all the way up through adults. I dont shop at Walmart anyway since they decided to blame guns for violence. Viathon is for riders who appreciate uncontrived quality, demand craftsmanship but recognize value, who pedal for health yet savor the ride. Two many folks here getting a bit specific. what happened to viathon bikes Although from a bike industry perspective, the geometry is a few years outdated even for a hardtail. The S-Works Epic only comes with an 11-speed groupsetthe Shimano XTR Di2so the Viathon wins in our books with the snazzy eagle. It's funny - as a surfer, I'm seeing a lot of people who typically spend mediocre wave days in the water scrapping for a lousy ride now turn towards mountain biking as their go-to activity when the waves are garbage. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. It's been just about four months since a line of consumer-direct carbon road, gravel and mountain bikes premiered from a new brand called Viathon, emerging out of the bright Sea Otter sunshine like the goddess Athena springing full-formed from the forehead of Zeus. bicycling (not sure exactly) into building up a mountain bike mecca in Bentonville, Arkansas. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). REI bikes are made by the largest manufacturer in the industry, Giant. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. They have dumped millions into cycling in AK, even helping to fund the Arkansas High Country Route. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. The new G.1 is their top-tier carbon gravel bike, with a loaded spec including Zipp cockpit, Fizik saddle, HED wheels, and SRAM Red electronic shifting. Look for Viathon bikes online at ViathonBicycles.com in mid-May, and soon after at Walmart.com. Someone shopping for a high end bike is never going to go to Walmart for it. Browse our range of in stock and ready to ship road, gravel, mountain, hybrid and electric bikes. Who makes Viathon frames? Viathon is a start-up carbon bike brand with a difference. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Or on the other hand, that lower price may be just the ticket to smooth out the ride. @MDZ Thanks for checking out Riding Gravel and for that feedback. The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. Bike industry seems super healthy (at least outside looking in), coming from the moto world. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Just go to Bentonville, ride those trails, a lot of which is paid for w/ money from Wam-Lart, and I think you suddenly like the idea of their bikes a lot more. All rights reserved. Viathon is a start-up carbon bike brand with a difference. It does all those things a really good racing bike should do. On the Streets: Viathon G.1 - Road Bike Action Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. I would have thought their frame prices would have more closely matched online Chinese carbon frames. But if Viathon is going to have any real impact, its the next set of new bikes that will matter most. Right? He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. viAtHOntM is a systemic product. What's the point? In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. "With Walmart's reach, we will create an awareness of the brand.". Moto shops are fine with 35% margin where most bike shops wouldnt talk to you without keystone margins (50%). They tasked a few well known bike designers with creating a new brand. It's like the lineup are marketed just like any other Walmart products, and the bike prices don't make sense. Boost? But the bikes are neither crap nor cheap. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. You think bikes v motos are bad, hell you can get a casio watch for 1000x less than a rolex. Walmart will sell bikes under this brand soon with price tags up to $6,000. the stigma of owning a bike bought at Walmart. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc A Viathon representative told me that Walmart simply wanted the story to be more about the bikes than the company behind them. . Don't need. For now, no. But it is building out a platform not just with more and better bikes, but with video and editorial support. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. I will also say again that for the extra money, a RedShift ShockStop stem cures that front end issue. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. You can race and ride it at the highest Mtb level. machines ect. Walmart Launches Premium Bike Brand Including $6,000 Mountain Bike $200 Off Viathon Bicycles Coupon (2 Promo Codes) Feb 2023 - Dealspotr There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Browse. what happened to viathon bikes - s208669.gridserver.com It'll take ONE major company (looking at you. what happened to viathon bikeshtml5 interactive animation. Now on to the final word on this carbon fiber crushed rock roller. Brought on board to run Walmarts online bike sales, he pitched the idea of a standalone brand. what happened to viathon bikes Seems like an easy decision there. Someone in the Walmart family must be a mtb enthusiast as they also fund the Bentonville Arkansas trails which I believe is where their HQ is located. When flexing the wheels on hard pedaling, I get some rubbing which viathon attributed to spokes being out of tension, but the clearance is ridiculously minimal. Lots of things coming from different directions can sometimes become out of whack enough to cause a problem. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. Unless they are basically making no money on the bikes, I find it hard to see how they could undercut their competition, especially considering the frames themselves don't really often anything out of the ordinary. Others seek innovation above all, eager to check out the latest suspension tech from Trust Performance or Yeti. According to the designer and engineer, Kevin Quan of Kevin Quan Studios, Viathon manufactures frames at the factory, making the best bikes you can think of.. The G.1 is the direct-to-consumer brand's competitively priced gravel bike. You could get a 450 for the same as a well optioned V10. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. jim preston mchenry, il obituary. Thats a call youll have to make. VIATHON M.1 MOUNTAIN BIKE PROMO VIDEO: M.1 | XX1 Eagleproduct description: One of the lightest, fastest mountain race machines that money can buy, the top-line M.1 delivers a SRAM XX1 Eagle drivetrain for race-proven, single-ring shifting performance. And does it matter, because the nut is now unusable? Walmart's Viathon G.1 gravel bike might be the most - Bikerumor Wal-Mart Launches Viathon, a New Direct-to-Consumer Bike Company Not everybody has great trail access, but almost everybody has access to dirt roads.. It doesnt have to adapt to the future, it is the future. Don't need. The Viathon website has more specs: https://www.viathonbicycles.com/products/road-bike-r1-105. They are direct to consumer from the website, just like Canyon. Press question mark to learn the rest of the keyboard shortcuts We cannot predict, or really have a way to know, when, or by how much, a brand is going to discount a product. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? It's well documented in various media outlets. Spinhirne-Martin tells me to look around the Laguna Seca Raceway, which is teeming with fans, baggy shorts-wearing bros, and Lycra-clad racers with rippling muscles. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. GearJunkie Copyright 2013 2023. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. Filter bikes by year, weight, components, price, and performance. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Let's see the salaries of engineers at Specialized giving us all these "advancements" in recent years that 90% of people riding mountain bicycles on trails don't need. We don't need a review. Review: Viathon G.1 Carbon Gravel Bike - Cyclocross Magazine has lg fixed their compressor issues 2020. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. Viathon G.1 GRX 600 gravel bike review: Carbon at alloy pricing - CyclingTips. For instance, TRP Sprye calipers are known for having a part in this issue with many other combinations due to the wider caliper designed to accommodate the dual moving pistons on that design. Were partnering with the bike industry to deliver so we dont mess it up, said Spinhirne-Martin. Likewise, this doesn't mean that the UK will see high-end road and MTB bikes retailed from Walmart-owned Asda (not least because Walmart is off-loading Asda in a deal with Sainsbury's if the CMA allows it GravelNut April 10, 2019, . what happened to viathon bikes In 2017, Bonobos was sold to, you guessed it, Walmart. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. And then you have a full Dura disc model for 5G. 3 for online traffic after Google and Amazon. ViathonBicycles.com newsletter codes, Viathon Bicycles reseller codes, Viathon Bicycles competitor coupon codes. But if Walmart must have some data that shows theyll sell some of these. Dont squint at the pix. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Certainly Viathon's not to that point yet, but time will tell. Maybe in this specialist market they've done a better job. The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for But does it have enough soul and personality to compete with more established brands offering quality bikes at a similarly low price?". Viathon will benefit from the supply side muscle of Walmart, it may even one day be sold in Walmart stores, but it wont ever market itself as offering Walmart bikes., Australian MTB lifestyle brand Dharco has officially opened its European subsidiary, and has plans to, The BikeBiz jobs board helped filled over 740 positions in 2022, and listings are still, German custom bike brand Velo De Ville is due to launch in the UK and, Ribble Cycles has just announced a new collective of sponsored ridings, competing across various disciplines., Historic lock brand Squire has launched its first range of wearable security equipment for the, SRAM has released the latest development in its Force AXS groupset, including a new shifter. Katie Compton. VIATHON BICYCLES SPONSORS CAFFEINE AND WATTS CLUB. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. The frame costs just the same as a TCR frame, without the TCR reputation. Its also important to note whats not in the current lineup: womens bikes, utility bikes, and e-bikes. Create an account to follow your favorite communities and start taking part in conversations. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. (if they care about value, they'll go YT or Canyon, etc.). @jason-99: With that logic, give everyone nukes. Again- something we cannot make a call on. 1 - Walmart didn't buy Viathon. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Industry watchers may remember the last time Walmart tried to get into the carbon bike game, which as I recall was about ten years ago. There are many many people for whom Wmart is their entire mass produced goods consumption experience. Does a rising tide lift all boats? Be good if they build some good stuff as oddly it seems they will give back. Needs another $ 1,000 price drop still. And failing. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. Returns only available to original purchaser. I want to figure out how to use that customer base to grow the bike industry.. Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. Well I'm kinda torn here. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. However, 29 wheels will make your bike react slower to obstacles you may encounter. The Viathon M.1 GX Eagle Carbon Mountain Bike is a mountain bike with a versatile design for better performance anywhere on the trails. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. Join Outside+ to get Outside magazine, access to exclusive content, 1,000s of training plans, and more. As mentioned, this is the lowest-cost complete bike in Viathon's G.1 range, but that doesn't mean the parts are low-cost. Walmart (and the greater MTB community, tbh) would be better served by selling an aluminum hardtail trail bike w/ decent components, a dropper, and moderate/slack geometry that is trail ready out the door for $800-$1200 (a pricepoint unobtainable currently in the new bike market) so that new riders AND riders who are cash strapped have somewhere to get started that isn't going to fall apart on them after a few rides. Too many highly paid engineers on staff working on "advancements" that most riders never needed. Walmart Viathon Bikes - New Walmart Bikes 2019 - Bicycling I won't shop with them. He employs six engineers and designers at his Toronto-based studio. Except none of that happened. Facebook. That makes sense. I want high-level quality customer service to begin with, and I can control that in the US.. See how long we last Shimano Consolidates Entry- to Mid-Level Groupsets With New CUES Drivetrains, Opinion: Five Things The Bike Industry Could Do Better, Throwback Thursday: A Brief History of Direct Mount Derailleurs, Buying a Bike From a Shop Versus Buying Online, DH Bike Review: Canfield's Jedi Masters Rough Terrain, Review: Mythos 3D-Printed Titanium Stem is My Kind of Excess, DH Bike Review: Orange 279 - A Staple of British Downhill Racing, www.singletracks.com/blog/mtb-gear/first-ride-review-deciphering-the-viathon-m1-hardtail-mtb, www.outsideonline.com/2295486/single-track-minds, www.diycarbonbikes.com/collections/hardtailframes. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. Bikes - Ventum The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. People talking about this being good for "the industry" have no idea what they're talking about. Viathon equips the M.1 with two clever features that challenge the common definition of an elite cross-country bike. Its a fine balance caused by the nature of disc brake calipers, front wheel spacing, hub flange spacing, and wheel design.

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