forced diversity in advertising
We now know that sugary, high carb cereals are to blame (at least in part) for the rising crisis of obesity and diabetes in the US. They were landed, like me. I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. Retail Media Networks: A Forced Marriage or Perfect Partnership? While we are at it the advertisers can knock off the peyone, aka crooked carrot, feminine products etc. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. However, that should never mean 90% one race unless that is your target. Even more than Limu Emu and Doug do. Im attaching the link below, as it is a very enlightening read. I think another reason companies are doing this, is because they are trying to change the Black culture. What would happen if brands and advertisers not only hired diverse casts of actors, but also created ads that recognized and respected our cultural differences, the unique things that make us special? Married to blonde white models. Thus, transforming it into whatever ad execs need to do the tick the box for corporate. What does this say about women who arent blonde white models? Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. On occasion, I myself have heard black people admit that their fellow blacks purposely behave counter-culturally to whites. Can I interest you in a Jeremys razor? Its as if blonde men are too representative of the old America, and therefore are not shown. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. Agreed, Dave. Its called brainwashing. What turned me to GOP? That is the main problem. I hear the energy rationing could get rough: https://www.dailymail.co.uk/news/article-11173211/Life-Blackout-Britain-Experts-warn-energy-rationing-winter.html. I am sure you are speaking tongue in cheek, Kirk, but, the world being as it is, I have to go on record as saying that I dont condone any violence. How TV ads perpetuate anti-Black racism - Quartz In my youth you could even have called me a SJW. Predictably, not one person had the courage to comment. I think many of us would agree that it does none of us any good for advertisers to continue to push such silly and unrealistic representations of people of different races. And no wonder. You would think that there were no white couples anymore left in the country or that they were trying to make sure that every white woman television commercials is in an obvious marriage or relationship with children with a black husband in the commercial yet in real America black fathers are the smallest percentage of those at home with their children as a family unit. Then again, we live in an age of extremes the very rich, the very poor and a rapidly shrinking middle. However, when the nature of this representation in no way reflects society at large, its only reasonable to assume that an agenda is being pushed. This has been decades in the making, and has been very subtle and well planned. Its got to the point that when these adverts appear I have to censor them if my impressionable kids are watching as they think if its a TV advert it must be true. Yes, Tommy, I too have heard about the difficulties white male actors are having finding work in advertising. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. 8. https://en.wikipedia.org/wiki/Child Here in the East of England in the county of Norfolk I hardly come across any mixed race couples in my town. Has this information crossed the desk of advertising people? Explore ANA products, services, and unique marketing insights by your area of interest. Thank you Cranky Creative for your courage. Here is link to study. As forward-thinking experts in their field, the members of Forbes Communications Council know the importance of thoughtfully incorporating diversity in marketing and ad campaigns. your sad excuse for a blog is nothing more than a cesspool of racism, hate, and bigotry. If we targeted blacks, wed cast blacks. We knew this was coming, and are not struggling for reasons like the normies do. Sad. Not like I am an advocate for blonde men or anything but more just an observation. Messed around with Boolean operators for awhile, but Google had zero wisdom. blacks murder whites at TEN times the rate of vice versa because thats racist.. A voice of reason on the net? BARF! I closed it down soon after I closed down my business. But one analysis that does spring to mind is this thread on Reddit in which the topic creator recorded the race of all 433 actors in Super Bowl 2022 commercials and compared the percentages to the actual U.S. population. Thank God there is a voice of reason on the net. As a 73 year old white male. Nothing gets a message through like a punch to the pocketbook. Stop what you are doing right now and read/watch this article from Dallas. Hi, Robert. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. Its been part of this country for 200 years even Lincoln first proposed sending blacks back across the water but decided not to because it was going to be too expensive. Not sure how its Obamas doing but whatever. Edit: Its six months later and the media still isnt done blaming the car: I am so disgusted by the the portrayal of feminized males in the media (and frankly their actual existence in real life) today. What people have a problem with is all the pandering thats taking place in the name of diversity. Except now, it appears to have gone beyond mere pandering. No, America is not racist. (Facebook Advertising) 10. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. The squeaky wheel always gets the grease. I dont need to be told how smart and strong women are, and how dumb men are. All White men are portrayed as stupid, and now all smart funny characters are all POC. The best ads Ive seen in the past few months have been Arbys, Chick Fil-A, and ServPro, each of which focuses on either the product or service being offered and do not appear to be pushing nonsense. Amazing. Let them know that they have lost you as a customer. And if you take issue with that statement, look no further than the dozens of shootings that occur every weekend in Chicago, and just yesterday, the gun violence that erupted at a Juneteenth advocacy event in Washington, DC. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. . for the winter. 5. NPR is now the voice of BLM,,,,and, maybe it has to happen that way the constant beating of the drum,,,,,,but, their preaching to the choir has started a boomerang effect with me, so much so, that i can no longer just turn on the radio and allow myself to be at their programming mercy.instead, i go onto the computer and select what segments i deem avoiding those issues..even then, sometimes they seem to find a way to weave it into the fabric. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. Seeing the new Top Gun was so sad. It truly boggles the mind. You can search our website for events, press releases, blog posts, and more. Bogart was that height but he wasnt going to be paired in a movie with Cary Grant or Robert Mitchum because he would look like a midget. It seems like the kind of thing that should reach a more nominal ratio in time. Its baked into our being. Even at that age, consumers can tell when a brand is being opportunistic versus truly being committed to a cause or community. Oops, trying to type out the above comment on a tablet!! I feel advertising should be proportionate with the population. Now everywhere I turn in commercials, I hear the copy saying everyone, all together, we, inclusive This breaks the irrefutable law in branding that you can not be all things to all peopleever. Patrick West Columnist 31st August 2017 Share Topics Politics According to a report in The Times on Saturday, advertisers. Not one white male in the signage. Why is the white guy always the buffoon and the Hispanics (if they appear) always the low-level employee showing the rich black executive to her car? Ive been in the brand/marketing/creative realm for over a decade and am really surprised at the overtness of this trend, while looking for photo stock. and planned cultural change. Todays advertising presents black people precisely as a monolithic group of affluent, sensible (compared to their white counterparts) folks who love camping in the back yard and reading bedtime stories to their kids. These include cookies that allow you to be remembered as you explore the site within a single session or, if you request, from session to session. I do NOT watch any commercials anymore. Rob, you have started a firestorm with this subject. The biggest lie I see every day in TV in ads is mixed couples with a white husband and black wife. The FOUNDER of BLM just purchased four homes over a million dollars FOR PERSONAL USE! In advertising, as in culture, the US still struggles with diversity It is because they loath to present young white men as heroes or role models. Shame on you, advertising professionals. We see you. The AT&T Fiber spot with the mom turning into a pixelated monster via video call ironically from one of the oldest corporations still operating into the 21st century, is one of very few commercials Ive seen recently that strikes gold. Oh, I forgot about the talking Rice Krispie Treat giving the boy in ballet tights a pep talk. But Google image search white family vs. black family and see what you get. Clearly, this is a topic that people want to talk about. https://archive.schillerinstitute.com/fid_91-96/921_frankfurt.html. But I am still trying to work in my mind why advertisers, particularly the advertising companies, are such willing participants (I understand why certain multinational corporations are pushing these agendas). They are a very loud and sometimes violent minority. They are governors or lieutenant governors. Poll People On What Diversity Means To Them, Whatever happened to asking people? March 31: Big thanks to Jim Thompson at RedState for linking to my blog post in his article, Opinion: Survey Says: Americans Are Dumber Than a Bag of Rocks, in which he discusses a survey showing just how detached from reality Americans perceptions are about the size of different populations by income, race, religion, gender identity, and more. Dan, I think I botched my original reply to you, but all I really wanted to say was thanks. Make Diversity An Objective, Not An Afterthought, Diversity must be a focus in the beginning stages of the campaign concept. My husband pointed this out to me some time ago. One of the best ways to portray diversity in your marketing is to use real customers and real stories. This country is so much in the toilet right now. Thanks for reading. Is this social engineering or some type of reparations for past indiscretions? This is planned cultural change to foment divisionand it seems to be working well for them. sorry that seeing non-whites on your tv makes you angry, Hitler. Right, who are very zen, too. Quite maddening, but not surprising since the vast majority of commercial advertising is mostly devoid of creativity. I cant believe I found this article having recognized the basis of your article for years. Just imagine the amount of fear, uncertainty, doubt, disingenuousness, and follow-the-leader mentality that must pervade todays advertising agencies and marketing departments. And most of it is due to the monolithic multinational corporations and their greed for two synonymous and interchangeable terms money and power. Occasionally there is a tan or brown-skinned person thrown in there. I worked very hard to build a good reel as a white actor. We are living the nightmare of Atlas Shrugged whodathunkit? It is self preservation! Send him your thoughts. More than ever, be lions, not sheep!! Look from within. Expert Panel, Forbes Communications Council. (Theyre 12% of the population, remember.). This is not authentic. So insulting. Do you accept these cookies and the processing of personal data involved? You cant change chromosomes. Personally I dont know of any white people that held a gun to any of their heads and kept them from going to school or getting a job. I think youre right, Kris. Always try to be sensitive and try to feel how others may feel. What Works For Diversity And What Doesn't? Like I said, Im a 64 year-old liberal. I just went to the Library of Congress to maybe read some online books..one of the sections had 3 pictures that came up one after another pictures of mostly kids, reading, etc.all 3 had a total of 15 people all black, POC except one white male. Your comment about the blacks throwing a fit when a white police officer kills a black person, kills me! Why does every commercial on TV have an interracial couple? I'm - Quora It shows the truth. As a Communications major in college in the early 70s, Public Relations courses I took stressed the importance of quickly putting a lid on any negative news on your client company, being transparent in what happened, getting it quickly under control, and telling the public how you were correcting the situation. Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. r/unpopularopinion on Reddit: Forced diversity is stupid. As with everything millennial, there is a gross lack of maturity, knowledge and understanding when it comes to the real, living 3D world. Every night when I reached my hotel, I would turn on the boob tube as background noise while I unpacked. Melissa Kandel, little word studio, 7. As you say, if television ads did a better job of reflecting real life, there would be a lot fewer people complaining that advertisers are pushing an agenda. Every soldier, police officer and fireman knows this. All they are doing is checking a box on the inclusivity inventory checklist. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. What people do on their own time is fine with me just dont try to indoctrinate the populace to their unrealistic commercial portrayals. Thank you, Jo! Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. Ive peeked in on my Google search results on occasion and been perplexed by the low search ranking for this article. If Id replied with anything but an acknowledgement that yes indeed, todays advertising industry is totally overrepresenting black people and making white people look like idiots, then that would have told you that I was a lunatic, or at least intellectually dishonest, and that this blog was not worth your time. Get society to abandon the white male by removing him from every situation. I believe your observations are all valid, and appreciate your courage in posting. We all get that the world is changing, that Americas demographics are changing. . Just last week, I tried playing the demo for a long-awaited Nintendo video game called Splatoon, which sees cute little squid characters shooting brightly colored ink at each other in a battle to paint the most territory. It panders to the woke, makes us fear to mention Christmas, any American things, or anything a white person would like. Dont allow our media to control who should or should not be placed on a pedestal. What if someone came out with the All White Network? Interesting, RPD. We see it all the time: the upper-middle-class family wearing upper-middle-class clothes, living in an upper-middle-class home and doing upper-middle-class things, like attending piano recitals, or gaming with pals on razor-thin laptops, or having a backyard birthday party complete with pink princess decorations and a tent and giant bounce-house. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. I havent noticed, but Ill be sure to listen for it now. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Which is exactly why so many commercials never pass the sniff test theyre phony and daft, bearing little resemblance to reality. Thanks, Virginia, for taking the side of fairness and sanity in this culture war. 2. Individuals with negative motivational values are in fact dangerous regardless of their skin color! They have been totally emboldened and safe feeling, they dont need to wear a mask. This must stop before it escalates beyond any controlled means. Just an FYI. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. I HAD EVERY SYMPTOM of DYSPHORIA! Im a white senior male and a retired electrical engineer. This is the Kalergi Plan and the Frankfurt School opperating at full speed ahead. Nope. Personally, Id like to see the government reclassify these high-tech companies designations changed to utilities which would most certainly stop them from censoring the public as public utilities are forbidden to do any kind of censorship. Im unapologetic and young. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. What happened to ALL the white people in ads. Just as we did in 2018, 2019, and 2020, three ANA studies help provide an understanding of diversity at ANA member companies: This work is an important initiative for the Society and Sustainability priority of the ANA Growth Agenda, which provides a compass for the industry to leverage marketing as a sustainable growth driver. We are in the TOWER OF BABEL! Its the preposterousness of the ads premises that makes so many commercials unwatchable. Luxury cars over index with white customers, so feature mostly whites in those ads. ELI5: What is forced diversity? : explainlikeimfive People are starting to hate them. Big Tech is corrupt. The current state of race relations goes back to the 60s with LBJs civil rights Bill. Its quite obvious the liberal clowns are trying to portray white men as stupid and weak. There is so much going on that really is inter-related. But I think its gonna work as badly as forced school bussing did in the 60s and 70s. What happened to the concept of target market? I too see the stupidity in it, and resent and push back against it. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Then form your messaging and campaign strategy from there. I happened along this post because I have been observing everything you mentioned. This is far from reality. Always appreciate your thoughtful comments. As is Jardiance Ron. Hes whiter than just about any white person you know. . Teaching that erotic lust and egoism is the highest achievement of mankind. I also think its ridiculous to write Pregnant People. Isnt a pregnant person a WOMAN whether she is trans or not? This cheap advertising is called Video Ad Creative. Bang on, Dennis. I grew up in a Texas County with a 62% black population. Check out this childrens cereal from Kelloggs, the box of which encourages young kids to choose their pronouns or even make up their own. To brand masculinity as toxic is as ignorant as it is dangerous, and if you ask me, its the product of radical feminists who are themselves a toxic breed. The suspect is on the loose and must be found, but if its a black man, they wont mention the race . And insulting not only to our cultures, but to our intelligence as well. Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. just non-existent, unless shes a messy haired buffoon being dumb and not realizing her detergent is mostly all water and so does not work as well as Tide. As one of my readers likes to say, The End is surely near., Sure could use a vacation from this bullshit three ring circus sideshow of freaks.
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