the role of the public information officer fema

If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. Is there any restriction on the information to be released? Test the message on a safe audience B. Mayor Holden: We have what they call Mayor Mouse, and Mayor Mouse basically is operated to go to various schools. If you do not want something recorded by the media, cover it up or shield it with a vehicle. People use technology to tell others that they are okay. Resource Typing Definition for Response . The Public Information Officer may also perform a key public information-monitoring role. %%EOF 3. The role of the pubic information officer - Weegy Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. The highest-ranking State official C. His/her regular boss D. The Operations Section Chief, 13. (Unit 5). Responds to the media while respecting restrictions on the release of sensitive information. But all four occupants miraculously escaped and the 45-year-old dad told the Ventura County Star: We thank God that were alive, regardless of what we lost up there.. B. describes a writing technique applied to social media content. Do not be afraid to put bad news first if that is the message. A goal that makes you stretch is good. Successful blogs are compelling and current, and encourage interaction with readers. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. Email can be used to get people: In order for email to work, you need to have a good email distribution list. What is happening in other areas? Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. The following are excerpts from some successful blogs by the Centers for Disease Control and Prevention (CDC), the Ventura City Manager in Ventura, CA, and the Arizona Department of Health Services. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. According to the Bureau of Labor Statistics (BLS), the median, annual pay for public relations managers was $91,180 in May 2012, with the top 10 percent earning more than $166,000. Creates a positive impression of your organization. These people are your target audience. B. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Allows access to one media representative from television, radio, print, and Internet to a restricted area. The subject is the. Narrator: While responding to disasters, Mayor Holden and his staff began to realize that many of the issues they faced repeatedly could be eliminated if the public was better prepared. News releases should adhere to the Associated Press (AP) Stylebook. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. This course can provide a basic understanding of the PIO function for those new to the position. Their three-bedroom condo was almost immediately choked in smoke and he could hear screams from below as roaring flames billowed from the balcony outside his front door. Contact commercial vendors to identify contacts and the process for news releases. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). What problems are you having in your community? Are there warnings or other critical messages to be communicated to the public? Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. Switchboard: (301) 447-1000 Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. FEMA IS 29.A Answers - Public Information Officer - FEMACourses Construct and deliver an appropriate crisis and emergency risk message. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Check with them to see if the location selected for a media area will allow them to accomplish this connection. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. It is important to prepare each person to ensure your message is consistent. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). The heat on the desert floor isnt just a nuisance, its expensive & lethal. Demonstrating an understanding of media needs and operations. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Conducting public awareness campaigns; Gathering key information/details of the event; Prioritizing and issuing notices, alerts, and warnings; Taking action to maintain control of rumors; Coordinating inquiries from the public, the media, and elected officials; Coordinating tours or other interviews with agency reps and the media This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. Many different social media monitoring tools are available. What are priorities within your organization? The table below summarizes what you need to provide for a print story, and identifies the advantages and limitations of print. Depending on where the media area is, the media representatives will need to be able to connect with their microwave towers or uplink with a satellite. Avoid acronyms. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. 494 0 obj <> endobj Brian Hyer: We had all kinds of questions. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. Evaluate the effectiveness of your campaign. The test questions are scrambled to protect the integrity of the exam. The median, annual pay for public relations specialists, during the same period, was $52,090, with the top 10 . These examples are micro-blogs from the Alabama Emergency Management Agency (Example 1), the Mayors Office of Homeland Security in Baton Rouge (LA) (Example 2), and the Massachusetts Emergency Management Agency (Example 3). Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Lieutenant Doug McCleve: The feedback that Im getting, at least from my local news media, is that theyve been very pleased with the access theyve had. IS 29.A Public Information Officer Exam Questions | FEMACourses As a PIO, when you get to the scene, you will first make contact with the Incident Commander to gather information and assess the situation. endstream endobj startxref Simplify complex ideas by using short sentences. 3 Step Guide for Assistance, Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, IS-29 Public Information Officer Awareness, E/L0388 Advanced Public Information Officer, Master Public Information Officer Program, Special collection: Emergency Management Institute student papers, E/K0389 - Master Public Information Officer Implementing Communications Strategies for Whole Community Leadership, E/K0393 Master Public Information Officer Applying Advanced Concepts in Public Information and Communications, E0394 Master Public Information Officer Mastering Public Advocacy Plans to Create an Effective Community of Stakeholders. Sound bite B. They can be used for personal networking, professional networking, and sharing public information. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Learn and respect your media contacts deadlines. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. PIOs need to have a complete understanding of the community's demographics in order to: A. (Unit 2), Describe the types of written products used in public information activities. Evaluation is crucial for judging the effectiveness of a public awareness campaign. 'Ss S>*2MbX^f This course should take approximately 7 hours and 25 minutes to complete. Treat all media fairlydo not play favorites with reporters. Were people prepared for previous incidents? Provide public information, emergency public information, and community education to your internal and external target audiences. Note: Often micro-blogs will provide links to Web sites or social networking sites for more information. (Passive). Leaves the decision as to who will be in the pool to the media. Time will also impact the shelf-life of your campaign. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. With passive voice, the subject is thereceiverof the action. Emergency management guidance for public- and private-sector organizations C. A database of Federal-level emergency incidents D. Another name for the National Response Framework, 21. 1. Please review the IS FAQ's for more information. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Include information on evolving media contacts, instructions, and resources. . Conduct research to determine which tool is best to meet your agencys needs. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. Determine who your audience is, what they need to know, and what they already know. C. only required when dictated by the Incident Commander. You cantand dont expect them to stay there all of the time. Preparing quality written products including news releases. ., Example 2:There is more severe weather on the way as a large storm cell is moving across Livingston Parish into EBR. They focus on specific issues or programs to move the public to take action. A good overview of ICS is provided in the independent study . Blogs to cover events as they are happening. Contact local, tribal, territorial, and State press associations to obtain media lists. When preparing written products, it is important that your message is understood. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Access to the scene for information and images. Participants will benefit from participating in entry-level incident command system training prior to taking this course. D. The ninety-five (95%) segment of the 95/5 concept, 5. Many wikis are open to alteration by the general public without requiring them to register user accounts. Are there cultural differences to take into consideration? You can find the complete list of courses in the Spanish language course list. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. They have access to the officials. (Incorrect), John enjoys boating, swimming, and fishing. What are people in your community concerned about? ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. Verdi White: And I believe that that has helped in our relationship with the media. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. Your organization may have other format preferences, such as single-spaced and one-page only. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. AZ Department of Health Services Directors Blog. Keep the subject and verb close together. . D. a required responsibility of the PIO as outlined by NIMS.. A directory of your organizations Internet presence. This process includes: Your goal statement expresses what you hope to achieve through your campaign. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Emergency Management Institute (Unit 3), Recall preparation techniques that contribute to a successful media interview. %PDF-1.6 % Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. D. seek media release approval from the Communication Unit Leader., 24. What do they already know about the topic? Joanne H. Moreau: So Mayor Mouse, our mayor, along with the real mayor actually goes to that event and interacts with the people that are present. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Social marketing is the use of commercial marketing principles to: A. Describe the role and function of the Public Information Officer (PIO). FEMA IS-29: Public Information Officer Awareness Answers. Campaigns that combine a mix of media are more likely to be effective in influencing people. When an emergency happens, ICS is implemented. Mayor Holden: Sometimes you have to get your story out very quickly. Announce events of interest to your community or share information about an incident. Describe evolving media tools, including social media, for communication. There are all kinds of emergencies out there that we can prepare for. FEMA IS-29: Public Information Officer Awareness Answers Select it carefully and choose your background wisely. To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. A well-executed interview will likely not A. advance leaderships goals. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Speak to several members of the media at one time, especially during an incident. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. 140-character stand-alone micro-blog statements. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. I would urge you to be careful whenever you travel, Smith said. It is important to build relationships with your media contacts. Resident/Non-Resident, Trainer Program, etc. Tammy Kikuchi: Having the Joint Information Center for this event was critical. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. In this lesson youll learn more about creating public awareness campaigns. This course can provide a basic understanding of the PIO function for those new to the position. * The social media links provided are for reference only. endstream endobj startxref Walter Monsour: So, the message was managed extremely well. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. In a crisis, getting the right information to the right people at the right time is more important than catching a dangling participle! Did the message reach the targeted audience? Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Describe the role of the PIO in an emergency. D. should be knowledgeable, assertive, credible, flexible, able to perform under pressure, and accessible., 10. Studies show that people read differently online than when they read printed materials, therefore, when you write for the Web or social media you should: A. Measurement is how you evaluate success, but make sure your numbers reflect significant achievement. Providing information and access to newsmakers. Example: Press Release Using Inverted Pyramid Format. Communicates with internal and external stakeholders. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. 0 The role of the pubic information officer. Communicating public information messages internally to the workforce is important because it allows the PIO to: A. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Make it less likely that your release will be cut C. Impress people in the target audience D. Be a barrier to communication, 22. At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. Access to you and the newsmakers or persons in charge. Lesson 3 introduced the importance of establishing relationships with the media. For each of these toolstelevision, newspaper, radio, news briefings, and evolving mediayou need written products. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. . For example, you can post videos, use social networking sites, and/or create a blog. . A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. More than 70% of the illnesses, hospitalizations and deaths are guys. Many Web sites include a blog as part of the site. Emergency Management Institute Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Disclosing information to the public in ways that are easy to find and use. *F ;/7Bw1p i~$^y' _r] In other words, express parallel ideas in parallel grammatical forms. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. This awareness-level training is suitable for new PIOs. Admissions Fax: (301) 447-1658, Independent Study Program Write out the full term on first usage, as appropriate. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B.

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