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Photo: Courtesy of Coverboy. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Willam Belli's COVERBOY Beauty Line Is A Love Letter To Big Lashes CoverGirl names social media star James Charles as its first ever CoverBOY Your California Privacy Rights. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . We are trying out Willam's new line of makeup Coverboy. I can be confident with bare skin and with a full face, he told the magazine. Their prices range from $10 to $18. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Companies can also win over younger audiences by making social statements. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. Given the teens talent with brush and pen, its an obvious pairing. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Who owns Gatorade: Coke or Pepsi? Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. According to Huffington Post, it was only a year ago that Charles started his Instagram page. "Just fingers. She's ready to turn the page following ex-husband's cheating. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Ad Choices. Their prices range from $10 to $18. This content is imported from twitter. It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously. We An update on major political events, candidates, and parties twice a week. He couldnt be more excited about the news! Did You Hear "Did You Lotion" Growing Up? contact customer service There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. CoverGirl's first CoverBoy: Teen makeup artist James Charles - Today If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. 17 Years Old Boy Becomes Covergirl's - Pinterest James, who first earned. Ad Choices. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. CoverGirl just chose their first ever CoverBoy and his makeup game is The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. 2022 Galvanized Media. "James Charles is no exception. Science Monitor has expired. In the course of a year, teen makeup artist James Charles has gone from starting an . you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. "Im happy that I put forth a line that you dont need any brushes for," says Willam. "If you put [on] just a little, it will enhance the beauty of your eyes.". retailers. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. "Their main target is to eliminate any and all moral standards. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Get non-boring fashion and beauty news directly in your feed. James Charles Is CoverGirl's First CoverBoy. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. "It just feels like something you want to wear.". James Charles is no exception. Covergirl. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. A weekly digest of Monitor views and insightful commentary on major events. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. SPOILER, I looked sickening. "These are the colors that I wear all the time, and they absolutely work," RuPaul says. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. "I put [one of these lipsticks] on in the morning of DragCon; I essentially made out with 400 drag queens throughout the day, and it never came off," she says. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. James Charles is no exception. Don't just take my word for it though. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. It will be 17-year-old James Charles, a teenager who rose to fame on social media, including by creating YouTube videos in which he teaches men and women how to apply makeup (and he can run. If you need help purchasing a product directly from Allure, go to our FAQ. Katy Perry Announces CoverGirl's First CoverBoy Is 17-Year-old Makeup "When she asked me to collaborate, I thought, Absolutely.". You read that correctly: The newest CoverGirl is a boy. Here are some of his different makeup creations that prove just how talented he is. To view this content, click 'Allow and continue'. He might not be a household name just yet, but something tells me that he will be soon. The Duchess of York casts "no judgment" toward her nephew. Drag Queen Willam Launches a Beauty Line Perfect for Any Gender "I was very inspired by Euphoria: light-reflective faces with high-color statements.". Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. CoverGirl has announced its first ever CoverBoy. Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Hope youll give us another try and check out some other articles. I can't wait to see where this opportunity takes him! Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy.
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